Make it stand out.
Whatever it is, the way you tell your story online can make all the difference.
Why Home Builders Should Use Video Lead Campaigns on Social Media
In today’s digital age, potential homebuyers are spending more time online, making social media the new frontier for engaging with audiences. For home builders, video lead campaigns on social media offer an unmatched opportunity to connect with potential buyers, showcase properties, and drive sales. Here's why you should leverage the power of video in your marketing strategy:
Visual Storytelling Creates Emotional Connections: Videos allow you to tell the story of your homes and communities in a way that static images or text simply can’t. Through compelling visuals, you can highlight the unique features of each home, the lifestyle it offers, and the charm of the neighborhood, creating an emotional bond with potential buyers. This helps them imagine their lives in the space and drives their desire to take the next step.
Broader Reach and Targeted Audience: Social media platforms like Facebook, Instagram, and YouTube have billions of active users. By creating engaging video content, you can tap into this massive audience, using advanced targeting options to reach specific demographics — such as location, age, interests, and income level — that match your ideal buyer profile. This ensures your message is seen by the right people at the right time.
Boosts Engagement and Builds Trust: Video content is more engaging than text or photos. It captures attention quickly and keeps viewers interested longer, increasing the chances of converting them into leads. Videos also build trust, as they provide a transparent and authentic look into your homes, construction quality, and community features. When potential buyers feel they know you, they’re more likely to reach out.
Showcases Amenities and Lifestyle: Use video to highlight the amenities and lifestyle that come with your homes. Whether it’s a community pool, walking trails, or nearby entertainment options, showing these aspects in action can create a “Fear of Missing Out” (FOMO) effect. When people see others enjoying the amenities, they’re more likely to want to experience it for themselves.
Drives Traffic to Your Website and Sales Funnel: Video lead campaigns can be designed to drive traffic directly to your website or landing pages, where viewers can learn more about your properties, schedule visits, or contact your sales team. With strong call-to-action buttons and links embedded in your videos, you guide potential buyers down the sales funnel effectively.
Cost-Effective and Measurable Results: Social media platforms offer affordable options for running video campaigns compared to traditional advertising. Additionally, the results are measurable in real-time, allowing you to track key metrics like views, shares, comments, and conversions. You can optimize campaigns on the go, ensuring maximum ROI.
Show New Construction Progress and Updates: Keep potential buyers informed and excited by sharing regular updates on construction progress. Create a sense of anticipation and show transparency by documenting the building process, which helps maintain interest and trust throughout the sales cycle.
Adapts to Mobile Consumption: The majority of social media users consume content on their mobile devices. Videos are highly adaptable for mobile viewing, ensuring your content reaches buyers wherever they are — at home, at work, or on the go.
Ready to Leverage Video Lead Campaigns?
Don’t miss out on the opportunity to connect with today’s tech-savvy buyers. By harnessing the power of video and social media, you can create impactful campaigns that generate leads, build brand awareness, and ultimately sell more homes. Let us help you craft video content that converts!
Make your Content Stand Out
General Keywords:
New homes in California
California home tours
New construction homes
California real estate
Homes for sale in California
Luxury homes California
California home builders
Affordable new homes California
Custom homes in California
California modern homes
Location-Specific Keywords:
New homes in Los Angeles
New construction in San Francisco
San Diego new homes
Sacramento new construction
Orange County homes for sale
Bay Area new construction homes
Riverside County new homes
Ventura new builds
New homes in Palm Springs
Silicon Valley real estate
Niche Phrases:
Energy-efficient homes California
Smart homes in California
Family-friendly neighborhoods California
Gated communities in California
Eco-friendly homes California
Modern farmhouse California
Coastal homes California
New builds with pools California
Mid-century modern homes California
Contemporary architecture California
Home Buying Process Keywords:
California home buying tips
Mortgage options for new homes in California
First-time homebuyer California
Closing costs California real estate
California property taxes new homes
Construction-Specific Keywords:
California new construction developments
Construction trends California 2024
Earthquake-resistant homes California
Solar panel homes California
California building regulations
Sustainable construction California
Popular Amenities Keywords:
New homes with home office California
Homes with outdoor living space California
New homes with open floor plans
Homes with chef's kitchen California
Pet-friendly homes California
These keywords and phrases can help target various audiences interested in buying, selling, or learning about new homes and construction in California.
1. Showcase Lifestyle, Not Just Property:
Focus on creating videos that highlight the lifestyle potential of the homes. Instead of just walking through the property, show people enjoying the spaces — a family cooking in the kitchen, kids playing in the backyard, or friends gathering in the living room. Use your experience to craft a narrative that taps into the emotional aspects of homeownership, helping buyers visualize themselves living there.
2. Feature Community and Amenities:
Don't just focus on the home itself; highlight the surrounding community and amenities. Showcase local parks, schools, shopping centers, and other features that make the neighborhood desirable. Use drone footage to capture the area’s vibe, making potential buyers feel like they’re already part of the community.
3. Create Virtual Tours with a Personal Touch:
Go beyond generic virtual tours. Provide narrated tours where you, or someone representing the builder, personally walk viewers through the property, pointing out unique features, and offering insights into design choices. Personalize the experience by addressing common buyer questions or concerns directly.
4. Highlight Construction Quality and Process:
Use video to demystify the construction process. Create short clips showing various stages of construction, the quality of materials used, and the craftsmanship that goes into each home. Highlighting behind-the-scenes aspects builds trust and reassures buyers about the quality of the home.
5. Use Testimonials and Stories from Current Residents:
Collect testimonials from current residents or create short documentary-style videos featuring homeowners sharing their experiences. Real stories can create an emotional connection and provide social proof, which is more compelling than any brochure or spec sheet.
6. Leverage Seasonal Content:
Create videos that align with different seasons or events. For example, showcase how the home and community look during different times of the year, or create content around holidays that features homes decorated for the occasion. This can help buyers see the property in different contexts.
7. Produce Quick, Snackable Content for Social Media:
Develop short, engaging videos tailored for platforms like Instagram, TikTok, or Facebook. Highlight single features (like a stunning kitchen or backyard), answer common homebuyer questions, or share quick tips. Use your knowledge of what catches attention quickly to create these bite-sized, shareable pieces of content.
8. Create FOMO (Fear of Missing Out):
Use video to generate a sense of urgency and exclusivity. Show limited-time offers, countdowns for model homes, or exclusive views of upcoming projects. Make viewers feel that they’re missing out if they don’t act soon.
9. Optimize for Search and Discovery:
Ensure videos are optimized with relevant keywords, compelling titles, and descriptions that align with what buyers are searching for. Consider creating content around common questions like “What to look for in a new home,” or “Tips for buying a home in [Location].”
10. Use Data-Driven Targeting and Retargeting:
Suggest utilizing data from social media and website analytics to understand what content resonates most with potential buyers. Use retargeting ads with videos for viewers who have shown interest but haven’t yet converted, keeping them engaged and moving towards a purchase.
11. Show Sustainability and Innovation:
Highlight green building practices, energy-efficient features, and smart home technologies. Use videos to demonstrate how these elements provide long-term savings and a healthier lifestyle, tapping into the growing market of environmentally-conscious buyers.
12. Regularly Update Content to Reflect Current Market Trends:
Encourage home builders to refresh their video content regularly to reflect changes in the market, design trends, or buyer preferences. Seasonal updates, market condition reports, or new neighborhood developments can keep the content relevant and engaging.
13. Focus on Authenticity:
Authenticity resonates. Use real footage, real stories, and avoid overly polished or scripted content. A mix of professional-quality video with candid, smartphone-style clips can create a more authentic feel that modern audiences appreciate.
By integrating these strategies, home builders can use video more effectively to connect with potential buyers, showcase their properties, and build stronger, lasting relationships with their audience.
Branded Content Media: Elevating Your Brand Through Storytelling
At Branded Content Media, we specialize in creating powerful, story-driven content that helps home builders, architects, leasing companies, and real estate developers connect with their ideal audience. With over a decade of experience in the home building and real estate sectors, we know how to craft compelling narratives that resonate, engage, and convert.
Why Choose Branded Content Media?
Our expertise lies in understanding the unique needs of the land use industry. We know that selling homes, leasing apartments, or promoting new developments isn’t just about listing features – it’s about creating an emotional connection with potential buyers or tenants. We use the power of storytelling to showcase what makes your project special, highlighting amenities, community, and lifestyle benefits that speak directly to your audience's desires.
Our Services
Home Builders: We help home builders attract more buyers by producing videos that show potential homeowners what life could look like in their new property. From beautiful model homes to community amenities, our videos create a sense of aspiration and belonging.
Architects: We bring architectural designs to life through visually stunning videos and dynamic content. We tell the story behind the design, helping clients see the vision and creativity that make each project unique.
Leasing Companies: For apartment communities and leasing companies, we highlight the amenities and lifestyle perks that appeal most to renters, creating a sense of “Fear of Missing Out” that drives inquiries and tours.
Real Estate Developers: Our content for developers showcases the value of your new development. From groundbreaking events to community features, we craft videos that create buzz and engagement long before the first home is sold or the first lease is signed.
Our Approach
At Branded Content Media, our approach is simple: we show, not just tell. We create video content that enables potential buyers or tenants to envision themselves in your spaces, experiencing the quality, comfort, and lifestyle your properties offer. We help your audience imagine richer, more fulfilling lives in their new homes or offices.
End-to-End Support
Our process supports messaging through every stage of development—from pre-build to the final sale or lease. And it doesn’t stop there. We create videos that reduce cancellations, encourage referrals, and build lifelong customer relationships. Whether you're a home builder launching a new community, a developer unveiling a luxury condominium, or an architect showcasing a new design, we bring our A-game to every project, crafting custom, intentional content that drives results.
Maximize Your Reach with Social Media Marketing
Our deep expertise in social media marketing ensures that your content reaches the right buyers, renters, or stakeholders. We understand how to optimize videos and campaigns for platforms like YouTube, Instagram, LinkedIn, and Facebook, so your developments get maximum exposure, engagement, and leads.
A Partner You Can Trust
We’ve worked with some of the biggest and most respected names in the industry, delivering top-tier content that aligns with your brand and resonates with your target audience. With our full-service approach, we handle everything from initial concept to final cut, ensuring a seamless experience that aligns with your goals and budget.
Get in Touch with Branded Content Media
Ready to elevate your brand and attract more buyers, tenants, or clients? Let us help you tell your story in a way that captivates, inspires, and drives action. Contact Branded Content Media today to learn more about how we can partner with you to achieve your goals.
By focusing on storytelling and leveraging our extensive experience in video production and social media marketing, Branded Content Media helps home builders, architects, leasing companies, and real estate developers reach their target audience and drive results. Let us be your partner in bringing your brand to life.
A partner you can trust
But we don't stop with home builders. Our process also extends to resorts, commercial real estate, leasing companies, and architects. We help clients in the land use industry tell their brand stories in ways that engage and move their targeted audiences."
Video for Home Builders
Video for Home Builders
Take a minute to write an introduction that is short, sweet, and to the point.