Our Work

Content With Strategy In Mind.

At Branded Content Media, we specialize in creating powerful, story-driven content that helps home builders, architects, leasing companies, and real estate developers connect with their ideal audience. With over a decade of experience in the home building and real estate sectors, we know how to craft compelling narratives that resonate, engage, and convert.

But we don't stop with home builders. Our process also extends to resorts, commercial real estate, leasing companies, and architects. We help clients in the land use industry tell their brand stories in ways that engage and move their targeted audiences.

Our approach is to show, not tell. We want buyers to experience the human side of a bigger home—perfect for entertaining, with a spacious outdoor patio and a welcoming great room. We help them envision a richer, more fulfilling life in a new home.

Homebuyers are drawn to the amenities offered in a new housing community, and they crave the social validation that comes from seeing others enjoy those features. This creates a powerful fear of missing out (FOMO). Let us help you capitalize on this by booking more model home tours with our compelling videos.

Home builders often face several challenges when it comes to selling homes, including:

  1. Market Saturation: Competition with other builders can make it difficult to stand out, especially in high-demand areas.

  2. Targeting the Right Audience: Identifying and reaching potential buyers who are interested in the specific features and location of the homes can be challenging.

  3. Economic Factors: Fluctuations in the economy, interest rates, and housing market conditions can affect buyers' confidence and purchasing power.

  4. Pricing Strategies: Setting the right price to attract buyers while ensuring profitability can be a delicate balance.

  5. Building Trust: Establishing credibility and trust with potential buyers, especially in markets where the builder is less well-known, is essential.

  6. Marketing and Branding: Effectively marketing homes and the builder’s brand, particularly in the digital age, requires a solid strategy, creative content, and consistent engagement.

  7. Customization Demands: Meeting buyers’ expectations for customization and personalization of homes without driving up costs or extending timelines can be complex.

  8. Regulatory Compliance: Navigating local zoning laws, building codes, and environmental regulations can slow down the sales process and add unexpected costs.

  9. Sales Cycles: The time between developing a property and selling it can be lengthy, and delays can lead to financial strain.

  10. Client Retention and Referrals: Encouraging referrals and retaining clients for future projects requires a focus on customer satisfaction, which can be difficult to maintain over time.

Home builders need lifestyle photography and video to truly connect with potential buyers on a personal and emotional level. By showcasing not just the physical features of a home, but also the experiences and moments that come with living there, lifestyle content paints a vivid picture of the life buyers could have. It helps them envision everything from family gatherings in spacious kitchens to kids playing in the backyard. This approach goes beyond standard property tours, tapping into buyers' desires and emotions, making the home feel alive and relatable, and ultimately driving them closer to making a purchase.